Importance of social research in advertising and marketing
DOI:
https://doi.org/10.62486/agma202495Keywords:
Marketing, advertising, quantitative research, youth alcohol consumptionAbstract
If you were asked what do you understand by advertising? Probably the first thing that would come to mind would be a commercial for your favorite brand, or maybe the advertisements you see every day around the place where you live, and mention that advertising is basically the promotion of a product in a creative way. and that is attractive to the public; Although the above does not differ in large proportions from what advertising is, it has a background that encompasses not only the colors or the jingle of a commercial that caught your attention. In reality, advertising is a process that mixes from the economic studies of its ally marketing, the spontaneity and creativity of design, to the investigation of society and its evolution. Next, we will mention the importance of the aforementioned sciences and studies in advertising; focusing on the influence that social studies have on the production of advertising strategies and pieces, connecting design and creativity, along with marketing.
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Copyright (c) 2024 Nicole Rocio Camelo Mendez, Maria Paula Guerrero Rodriguez, Julian Andres Urbano Marta, Maribel Garcia Rojas (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.
