Strategic Analysis from a consulting context for the Super Kinder School Institution
DOI:
https://doi.org/10.62486/agma202465Keywords:
Expansion, Education, Strategic Planning, Investment, GrowthAbstract
In the current dynamic, managers of educational institutions such as Super Kinder School seek correct decisions to enhance internal efficiency and meet organizational objectives. A strategic analysis was carried out applying the interpretivist methodology through a case design and an interview with the director of the institution. This qualitative approach has given rise to strategic matrices such as Porter's Five Forces, EFE, EFI, IE, SWOT, PEYEA, MPCE, MIC MAC, complemented by the Balanced Scorecard tool.
Strategies focused on market growth, product and service development, and market penetration were identified, seeking to improve internal processes and promote the growth of Super Kinder School. The consultancy is aimed at addressing essential activities for the continuous development of Super Kinder School, requiring a deep understanding of the institution, its achievements and educational service
References
Dickinson KJ, Gronseth SL. Application of Universal Design for Learning (UDL) Principles to Surgical Education During the COVID-19 Pandemic. J Surg Educ 2020;77:1008-12. https://doi.org/10.1016/j.jsurg.2020.06.005. DOI: https://doi.org/10.1016/j.jsurg.2020.06.005
Borghi J, Little R, Binyaruka P, Patouillard E, Kuwawenaruwa A. In Tanzania, the many costs of pay-for-performance leave open to debate whether the strategy is cost-effective. Health Aff Proj Hope 2015;34:406-14. https://doi.org/10.1377/hlthaff.2014.0608. DOI: https://doi.org/10.1377/hlthaff.2014.0608
Elliott C, Wolinsky JS, Hauser SL, Kappos L, Barkhof F, Bernasconi C, et al. Slowly expanding/evolving lesions as a magnetic resonance imaging marker of chronic active multiple sclerosis lesions. Mult Scler Houndmills Basingstoke Engl 2019;25:1915-25. https://doi.org/10.1177/1352458518814117. DOI: https://doi.org/10.1177/1352458518814117
Informe PIB en Colombia. Comisión Económica para América Latina y el Caribe; 2020.
Biellik RJ, Orenstein WA. Strengthening routine immunization through measles-rubella elimination. Vaccine 2018;36:5645-50. https://doi.org/10.1016/j.vaccine.2018.07.029. DOI: https://doi.org/10.1016/j.vaccine.2018.07.029
Ferreira T. Escalating competition in NHS: implications for healthcare quality and workforce sustainability. Postgrad Med J 2024:qgad131. https://doi.org/10.1093/postmj/qgad131. DOI: https://doi.org/10.1093/postmj/qgad131
Ferris FD, Moore SY, Callaway MV, Foley KM. Leadership Development Initiative: Growing Global Leaders… Advancing Palliative Care. J Pain Symptom Manage 2018;55:S146-56. https://doi.org/10.1016/j.jpainsymman.2017.05.011. DOI: https://doi.org/10.1016/j.jpainsymman.2017.05.011
Beaton D, Sharp L, Trudgill NJ, Thoufeeq M, Nicholson BD, Rogers P, et al. UK endoscopy workload and workforce patterns: is there potential to increase capacity? A BSG analysis of the National Endoscopy Database. Frontline Gastroenterol 2023;14:103-10. https://doi.org/10.1136/flgastro-2022-102145. DOI: https://doi.org/10.1136/flgastro-2022-102145
Jaramillo SA, Delgado JAT. Planeación estratégica y su aporte al desarrollo empresarial. Espíritu Emprend TES 2019;3:64-73. DOI: https://doi.org/10.33970/eetes.v3.n1.2019.127
Bernal Payares O. Planeación estratégica y sostenibilidad corporativa. Conoc Glob 2018;3.
Bailey DB, Porter KA, Andrews SM, Raspa M, Gwaltney AY, Peay HL. Expert Evaluation of Strategies to Modernize Newborn Screening in the United States. JAMA Netw Open 2021;4:e2140998. https://doi.org/10.1001/jamanetworkopen.2021.40998. DOI: https://doi.org/10.1001/jamanetworkopen.2021.40998
Jama-Zambrano VR. Importancia de la planeación estratégica en empresas en el siglo XXI. Rev Científica FIPCAEC Fom Investig Publ Científico-Téc Multidiscip Polo Capacit Investig Publ POCAIP 2019;4:35-57. DOI: https://doi.org/10.23857/fipcaec.v4i10.37
Sumba-Bustamante RY, Cárdenas-Borja NP, Bravo-Ayala TL, Arteaga-Choez RF. La planeación estratégica: Importancia en las PYMES ecuatorianas. Rev Científica FIPCAEC Fom Investig Publ Científico-Téc Multidiscip ISSN 2588-090X Polo Capacit Investig Publ POCAIP 2020;5:114-36.
Nikulin C, Becker G. Una metodología Sistémica y creativa para la gestión estratégica: Caso de Estudio Región de Atacama-Chile. J Technol Manag Amp Innov 2015;10:127-44. https://doi.org/10.4067/S0718-27242015000200009. DOI: https://doi.org/10.4067/S0718-27242015000200009
Amos-Landgraf J, Franklin C, Godfrey V, Grieder F, Grimsrud K, Korf I, et al. The Mutant Mouse Resource and Research Center (MMRRC): the NIH-supported National Public Repository and Distribution Archive of Mutant Mouse Models in the USA. Mamm Genome Off J Int Mamm Genome Soc 2022;33:203-12. https://doi.org/10.1007/s00335-021-09894-0. DOI: https://doi.org/10.1007/s00335-021-09894-0
Taylor D, Porter MA, Mucha PJ. Tunable eigenvector-based centralities for multiplex and temporal networks. Multiscale Model Simul 2021;19:113-47. DOI: https://doi.org/10.1137/19M1262632
Caraballo Sequera MJ. Acoso laboral y factores organizacionales: revisión de su impacto. Salud Los Trab 2019;27:183-90.
Hernández Sampieri R, Mendoza Torres C. Metodología de la Investigación. Lasrutas cuantitativa, cualitativa y mixta. 1.a ed. España: McGraw Hill; 2020.
Santoyo GAR, López BJ, Fernández AA. Mercadotecnia social en la salud en tiempos de COVID-19. FACE Rev Fac Cienc Económicas Empres 2021;21:22-33. DOI: https://doi.org/10.24054/01204211.v2.n2.2021.1103
Griffith CH, de Beer F, Edwards RL, Smith C, Colvin G, Karpf M. Addressing Kentucky’s Physician Shortage While Securing a Network for a Research-Intensive, Referral Academic Medical Center: Where Public Policy Meets Effective Clinical Strategic Planning. Acad Med J Assoc Am Med Coll 2021;96:375-80. https://doi.org/10.1097/ACM.0000000000003582. DOI: https://doi.org/10.1097/ACM.0000000000003582
Funderburk JS, Gass J, Shepardson RL, Mitzel LD, Buckheit KA. Practical Opportunities for Biopsychosocial Education Through Strategic Interprofessional Experiences in Integrated Primary Care. Front Psychiatry 2021;12:693729. https://doi.org/10.3389/fpsyt.2021.693729. DOI: https://doi.org/10.3389/fpsyt.2021.693729
Gallego JSR, Torres JS. Marketing De Influencers En Redes Sociales. FACE Rev Fac Cienc Económicas Empres 2021;21:46-67. DOI: https://doi.org/10.24054/01204211.v2.n2.2021.1109
Paz IMJ. Posicionamiento de marca: una estrategia para fortalecer el marketing en una entidad sin ánimo de lucro. FACE Rev Fac Cienc Económicas Empres 2021;21:68-83. DOI: https://doi.org/10.24054/01204211.v2.n2.2021.1105
Aguilera-Castro A, Virgen-Ortiz V. Aplicación de un modelo de formulación de estrategias para evidenciar la orientación al crecimiento empresarial en pymes: Santiago de Cali - Colombia. Red Rev Científicas América Lat El Caribe Esp Port 2013;9:82-97.
Ruíz Escalera JP. Estrategias de marketing a través de la matriz de Ansoff en el Centro de Información de la Facultad de Ingeniería Ambiental-Universidad Nacional de Ingeniería. Tesis para optar el Título Profesional de Licenciada en Bibliotecología y Ciencias de la Información. Universidad Nacional Mayor de San Marcos, 2016.
Palacios Rodríguez MÁ. Planeación Estratégica, instrumento funcional al interior de las organizaciones. Rev Nac Adm 2020;11. DOI: https://doi.org/10.22458/rna.v11i2.2756
Pacheco Sánchez CA, Quintero Bayona BT, Guerrero Prado LT, Moreno Mendoza EF. Innovación y tecnología en el tercer sector: paradigmas y desafíos. Rev Colomb Tecnol Av 2019;1:62-8. DOI: https://doi.org/10.24054/16927257.v33.n33.2019.3323
LeVasseur SA, Qureshi K. Hawai’i’s nursing workforce: keeping pace with healthcare. Hawaii J Med Public Health J Asia Pac Med Public Health 2015;74:45-50.
Hazelton L, da Luz Dias R, Esliger M, Tibbo P, Sinha N, Njoku A, et al. Exploring Current Practices, Needs, and Barriers for Expanding Distributed Medical Education and Scholarship in Psychiatry: Protocol for an Environmental Scan Using a Formal Information Search Approach and Explanatory Design. JMIR Res Protoc 2023;12:e46835. https://doi.org/10.2196/46835. DOI: https://doi.org/10.2196/46835
Niño Durán NF, Camelo Cabuya IR, Pulgarin Molina SA. Modelo de fiabilidad y validez de la fuerza competitiva de Porter “amenaza de entrantes potenciales”: hallazgos desde el sector financiero colombiano. Contad Adm 2020;65. DOI: https://doi.org/10.22201/fca.24488410e.2018.1796
Mas FF. Otro neoliberalismo: la escuela de Harvard y Michael Porter El ascenso de la estrategia de negocios. Espac Abierto 2022;31:160-80.
Malbasic I, Marimon F. A Simplified «Balanced» Balanced Scorecard. Eur Account Manag Rev 2019;5:38-60. DOI: https://doi.org/10.26595/eamr.2014.5.2.3
González Millán JJ, Rodríguez Díaz MT. Manual práctico de planeación estratégica. 1.a ed. Macrid, España: Ediciones Díaz de Santos; 2019.
García Ramírez F, Pereira Contreras Z, Puello Beltran JJ. Análisis del Impacto de las Tecnologías de la Información y Comunicación en las pequeñas y medianas empresas de Cartagena- Colombia. Saber Cienc Lib 2018;13:147-62. DOI: https://doi.org/10.18041/2382-3240/saber.2018v13n2.4630
Lidauer H, Stummer H. Community Health Nursing Education in Austria-The Need for Competences in Planning, Management and Collaboration: A Problem-Centered Qualitative Study. Healthc Basel Switz 2023;11:3169. https://doi.org/10.3390/healthcare11243169. DOI: https://doi.org/10.3390/healthcare11243169
Fuentes T, Cardozo ML. Analisis de Tres Modelos de Planificación Estratégica bajo cinco principios del pensamiento complejo 2011.
Morse M, Spahn L, Pierre P, Lucien F, Israel K, Toussaint S, et al. Revitalizing Graduate Medical Education in Global Settings: Lessons From Post-Earthquake Haiti. Acad Med J Assoc Am Med Coll 2021;96:368-74. https://doi.org/10.1097/ACM.0000000000003857. DOI: https://doi.org/10.1097/ACM.0000000000003857
Morgan C, Cira M, Karagu A, Asirwa FC, Brand NR, Buchanan Lunsford N, et al. The Kenya cancer research and control stakeholder program: Evaluating a bilateral partnership to strengthen national cancer efforts. J Cancer Policy 2018;17:38-44. https://doi.org/10.1016/j.jcpo.2017.03.012. DOI: https://doi.org/10.1016/j.jcpo.2017.03.012
Skelton JB, Owen JA. Developing a vision and strategic action plan for future community-based residency training. J Am Pharm Assoc JAPhA 2016;56:584-589.e1. https://doi.org/10.1016/j.japh.2016.07.007. DOI: https://doi.org/10.1016/j.japh.2016.07.007
Scheffer MC, Pastor-Valero M, Cassenote AJF, Compañ Rosique AF. How many and which physicians? A comparative study of the evolution of the supply of physicians and specialist training in Brazil and Spain. Hum Resour Health 2020;18:30. https://doi.org/10.1186/s12960-020-00472-0. DOI: https://doi.org/10.1186/s12960-020-00472-0
Espinoza A. Importancia del análisis estratégico en los estudios preliminares de un proyecto de inversión. Visión Gerenc 2006:40-52.
David FR. Conceptos de Administracion Estrategica. 1.a ed. México: Pearson; 2013.
Reyes RP, Prats GM, Ocaña MAR. La publicidad digital y el desafío de la saturación publicitaria para el empresario. FACE Rev Fac Cienc Económicas Empres 2021;21:14-21. DOI: https://doi.org/10.24054/01204211.v2.n2.2021.1102
Vashi AA, Orvek EA, Tuepker A, Jackson GL, Amrhein A, Cole B, et al. The Veterans Health Administration (VHA) Innovators Network: Evaluation design, methods and lessons learned through an embedded research approach. Healthc Amst Neth 2021;8 Suppl 1:100477. https://doi.org/10.1016/j.hjdsi.2020.100477. DOI: https://doi.org/10.1016/j.hjdsi.2020.100477
Varaklis K, Parker MG, Peck JS, Bing-You RG. Aligning Strategic Interests in an Academic Medical Center: A Framework for Evaluating GME Expansion Requests. J Grad Med Educ 2019;11:85-91. https://doi.org/10.4300/JGME-D-18-00730.1. DOI: https://doi.org/10.4300/JGME-D-18-00730.1
Published
Issue
Section
License
Copyright (c) 2024 Willington Sanguino Navarro , Nubia Esmeralda Arias Duque , Freyman Mauricio Botia Ramirez, Angelica Maria Tavera Chaparro (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.
