The concept of interface as an analytical and practical approach to organizational communication in higher education institutions
DOI:
https://doi.org/10.62486/agma2025131Keywords:
interface, higher education institutions, organizational communicationAbstract
Higher education institutions (HEIs) have considered communication to be a necessary aspect in the fulfillment of their objectives as organizations. The interface is a concept that allows us to analyze educational organizations in order to understand the network of relationships and interactions established by their multiple actors, and the processes in which they participate (Scolari, 2021). By applying this concept with an analytical focus, it is possible to understand the communicative spaces that exist within the structural complexity of HEIs.
This work proposes a theoretical reflection based on an understanding of the concept of interface, its categories and analytical dimensions, applied to the organizational environment of HEIs. In turn, it proposes to identify elements present in educational organizations such as HEIs, which can be conceptualized as components of the interface, and which have links or connections with other communication spaces and other interfaces in the educational context.
The aim is to construct a model of intervention that can be put into practice to propose communication strategies that strengthen HEIs at an organizational level. In conclusion, it is considered that this concept can be useful both for the analysis of organizational communication in HEIs and for the planning of actions that contribute to the fulfillment of communicational purposes both internally and externally.
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