A. Suman Jose, A. Kemanabally, K. Nambiar, J. George, A. M, and J. Jose, “From Word-of-Mouth to Social Buzz: A Triangulated Bibliometric Analysis of Viral Marketing Using Biblioshiny, VOSviewer, and CiteSpace”, Management (Montevideo), vol. 4, p. 322, Jan. 2026, doi: 10.62486/agma2026322.